Review: The Art of Social Media by Guy Kawasaki

The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick is a broad but short book on all social media platforms.  This book covers a lot quickly.  It is the Fast and Furious of social media guides.the art of social media guy kawasaki peg fitzpatrick

This book is for everyone one from bloggers to social media managers because it introduces you to all the ways you can use social media to your advantage.  The personal blogger learns how to effectively share content across a range of platforms and will provide you with details of ideal image sizes and strategy for each platform.  It is a great intro for those of us still deciding which platforms are best for our needs.

For the social media manager of a large company this book will jump start your engine and give you plenty of ways to go beyond sharing of content to driving marketing campaigns and accompanying events on social media platforms.  This book definitely has a lot for those looking for a more aggressive social media strategy across multiple platforms.

I think it is a great book for all who use social media.  It really opens your eyes to multitude of ways you can reach people.  It is definitely a must read for all who work in the area.  It may not teach you everything – it is a short book after all – but it will inspire you.  At the very least you will be totally blown away by the Peg Your Post section.

My personal strategy is to stick to a few platforms that I particularly enjoy using rather than try to spread myself across them all but even so I learned a great deal from this book.  I highly recommend it for those looking to up their social media game.

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Review: The Tao of Twitter by Mark Schaefer

This is the first book I have read about social media of any kind and I’m happy (and relieved) it was a good reading experience.  I suppose I was expecting a lot of jargon and details I wouldn’t understand let alone make use of.  The Tao of Twitter is a short and very useful book for everyone using Twitter, beginner or advanced user.  Whether you use Twitter for yourself, your blog, or for an organisation you will benefit from reading this book.the tao of twitter

If you’ve ever wondered what Twitter is all about and how to make the best use of it The Tao of Twitter has the very simple answers.  A lot of the information was reinforcement for me of a strategy I already use but there was also a great deal of clarification and ways to expand.

The most important takeaway for me as a blogger was to remember that Twitter isn’t a place where you can just broadcast your blog posts etc. it’s about connecting with people.  Getting the most out of Twitter involves following the 3 Taos of Twitter; connections, content, and helpfulness.

Schaefer is engaging and light in his explanations and there are many examples of real life stories of how Twitter works to help you get to grips with the power of Twitter and how to harness it for your own needs.  I highly recommend this book to Twitter users.

 

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6 Reading Picks for Bloggers

Today is the 6th Anniversary of my blog, Lilolia!  I created Lilolia after having just moved to a new country where they speak a different language and I needed a creative outlet.  A book blog was a natural choice for me since I’ve always loved reading but I also have a tendency to dive deep into reading when times get a bit stressful.  To put all this reading to good use I embarked on blogging.  It has been a wonderful learning experience.  My content has ebbed and flowed over the years but to all of you who read my words and to those that even return for more, THANK YOU!

I’ve put together a list of 6 books for bloggers and those looking to start blogging.  There’s a little something on writing, on my favourite social media, the mechanics of blogging, and creating content.  As always, if you have any other books to add I would love to hear about them.  All blurbs are from GoodReads.

Blog Inc by Joy Deangdeelert Cho & Meg Mateo Llaso

Blog, Inc.: Blogging for Passion, Profit, and to Create Community joy cho

“With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn’t easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger’s block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.”

GoodReads

Born to Blog by Mark Schaeffer

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

“Launch a business and ignite a movement with a powerhouse blog! “Born to Blog” is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.”

GoodReads

The Sense of Style by Steven Pinker

The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century

“Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care?  In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose.  In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical know-how, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish.  Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.”

GoodReads

The Impact Equation by Chris Brogan

The Impact Equation: Are You Making Things Happen or Just Making Noise?

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”  Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.  In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more.  Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.”

GoodReads

What the Plus! Google+ For the Rest of Us by Guy Kawasaki

What the Plus! Google+ for the Rest of Us

“You are ninety minutes and $2.99 away from mastering Google+. That’s all it takes. But don’t take Guy’s word for it. Here’s what three experts have to say about What the Plus! Google+ for the Rest of Us:
“We didn’t expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!” Vic Gundotra, Senior Vice-President, Social, Google
“What The Plus is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!” Mari Smith, author The New Relationship Marketing and coauthor Facebook Marketing: An Hour A Day
“People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network.” Robert Scoble, Rackspace videoblogger”

GoodReads

The Tao of Twitter by Mark Schaeffer

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

“You’re busy and you don’t have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer’s bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!  Behind every Twitter triumph is a well-defined success formula. This is “The Tao of Twitter” a path that holds the potential to improve your daily life at work and at home . . . if you know the way.  Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage.”

GoodReads

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