Review: The Art of Social Media by Guy Kawasaki

The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick is a broad but short book on all social media platforms.  This book covers a lot quickly.  It is the Fast and Furious of social media guides.the art of social media guy kawasaki peg fitzpatrick

This book is for everyone one from bloggers to social media managers because it introduces you to all the ways you can use social media to your advantage.  The personal blogger learns how to effectively share content across a range of platforms and will provide you with details of ideal image sizes and strategy for each platform.  It is a great intro for those of us still deciding which platforms are best for our needs.

For the social media manager of a large company this book will jump start your engine and give you plenty of ways to go beyond sharing of content to driving marketing campaigns and accompanying events on social media platforms.  This book definitely has a lot for those looking for a more aggressive social media strategy across multiple platforms.

I think it is a great book for all who use social media.  It really opens your eyes to multitude of ways you can reach people.  It is definitely a must read for all who work in the area.  It may not teach you everything – it is a short book after all – but it will inspire you.  At the very least you will be totally blown away by the Peg Your Post section.

My personal strategy is to stick to a few platforms that I particularly enjoy using rather than try to spread myself across them all but even so I learned a great deal from this book.  I highly recommend it for those looking to up their social media game.

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TBR Chronicles #13

Some months I barely add to my TBR and others I seem to find endless new books that pique my interest.  March has definitely been the latter but I’ve selected just five of my most anticipated to share with you which I think will be great reads.

forty rooms - Olga GrushinThe first on my March list is a novel published this year entitled Forty Rooms by Olga Grushin internationally acclaimed author of The Dream Life of Sukhanov.  It is described as “totally original in conception and magnificently executed” and the idea of the novel is that every woman will inhabit forty rooms in her lifetime.  I’m very interested to read this and since it is also said to “outshines even that prizewinning novel” (The Dream Life of Sukhanov) I’m betting it’s a good read.

Another newly published novel is second on my list from an author who I the high mountains of portugal yann marteladmire for his incredible book The Life of PiThe High Mountains of Portugal by Yann Martel is set to be completely different from his other famous novel but it has as its centre the characters of his story and this is an element of Martel’s writing that I enjoy so I’m excited for this book.

the yoga of maxs discontent karan bajajThe final fiction novel on my list this month is set to be published in May and from an author completely new to me.  I’ve chosen The Yoga of Max’s Discontent by Karan Bajaj because the blurb sounds interesting and in general I tend to enjoy books which involve both physical and inner journeys as this one does.

I recently finished Mark Schaefer’s  The Tao of Twitter a concise and the content code mark schaeferinteresting book which has led me to his latest book The Content Code by Mark Schaefer.  I found Tao very useful and I enjoyed both Schaefer’s voice and style of sharing information so I expect to find this book equally as useful.

APE guy kawasaki shawn welch APE: Author, Publisher, Entrepreneur. How to Publish a Book by Guy Kawasaki and Shawn Welch is last on my list and another non fiction book writers looking to self publish should find helpful and which is a recommended read if you intend to self publish your novel or ebook.

Have you read or want to read any of these?