The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick is a broad but short book on all social media platforms. This book covers a lot quickly. It is the Fast and Furious of social media guides.
This book is for everyone one from bloggers to social media managers because it introduces you to all the ways you can use social media to your advantage. The personal blogger learns how to effectively share content across a range of platforms and will provide you with details of ideal image sizes and strategy for each platform. It is a great intro for those of us still deciding which platforms are best for our needs.
For the social media manager of a large company this book will jump start your engine and give you plenty of ways to go beyond sharing of content to driving marketing campaigns and accompanying events on social media platforms. This book definitely has a lot for those looking for a more aggressive social media strategy across multiple platforms.
I think it is a great book for all who use social media. It really opens your eyes to multitude of ways you can reach people. It is definitely a must read for all who work in the area. It may not teach you everything – it is a short book after all – but it will inspire you. At the very least you will be totally blown away by the Peg Your Post section.
My personal strategy is to stick to a few platforms that I particularly enjoy using rather than try to spread myself across them all but even so I learned a great deal from this book. I highly recommend it for those looking to up their social media game.